Our Business Model

We are a premium work wear brand, offering timeless, versatile pieces, with fits tailored for your body measurements. Our products are thoughtfully crafted with luxury fabrics and functional design to give you a rich buying and wearing experience at reasonable price points

Consumer comes first Addressing consumer needs and offering a beautiful experience is why we exist. We spoke to more than 150 consumers before developing our first collection- women patiently shared their frustrations and needs to help us think through all designs and details they need. We value your feedback and will constantly look to improve our products to suit your needs

We are NOT a fast fashion brandWe don’t believe in doing thousands of new styles, copying runway fashion every month, which inevitably ends up compromising on quality and finish. We thoughtfully curate timeless elegant, yet modern pieces that will last forever. FS is for a modern professional woman, who is conscious about quality and fit and, is looking to build her wardrobe with stylish and quality pieces.

We don’t discount, rather we offer quality at a reasonable price pointWe want to offer great products at an affordable price point. We don’t compete with other brands that discount after a high markup to drive purchases. We are intentional about our retail process, we control our costs by stocking limited inventory, making products to order and eliminating retail store costs by direct to consumer. We price our products fairly for the quality, fabrics and fit we offer. We don’t believe in marking up prices 3 times and discounting to lure consumers into purchasing us.

Product is hero We are obsessed about product development and spend extensive R&D time building products. Our fabrics are sourced from all over to bring you luxurious, breathable, sweat absorbing and stretchable properties with beautiful drapes. Each product style is tested and approved by our trial consumers - for fits on various body shapes, sizes and silhouettes. Every approved style is then tested for wear and tear, color fastening, pilling after being worn for 3-6 months and then added to our collection.

Perfect fit is difficult, but great fit is possibleWe did extensive research, 100s of fit sessions, worked with designers to find THAT perfect fit – Even, a bespoke, suit worth 1 lac, will need 60+ measurements and 6-8 fitting sessions to get you that perfect fit. The other extreme is the standard array of European sized clothes, which are average to bad fit. We needed an affordable and convenient good fit option and built that. Our proprietary fit algorithm has been developed by measuring Indian bodies- we understand the similarities and differences and can give you a great fit (much better than market) with only 3 measurements @convenience of your home, at 1/5th the price of bespoke fit.

What next?Our next set of products are already under development and testing and, will come to you soon. It will be a set of new collections and new categories- belts/jackets. If you are looking for some specific product, write to us at care@fablestreet.com

Explore FableStreet

You can also reach us at
care@fablestreet.com or call us at 011-39589500

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