Timeless, contemporary and solution-driven clothing for modern Indian women

FableStreet creates styles that let you be comfortable in what you wear without compromising on the style quotient. All the garments are made with intelligent details and functional designs so as to let you be you at home, work, and play.

“While working for McKinsey, I noticed a lack of comfortable formal wear in India. Therefore, we developed a unique formula for ‘style, comfort, and fit’ coming together in one garment after connecting with over 1000 working women to understand their workwear requirements. Simultaneously, we also developed a proprietary tailored fit algorithm that gives a great fit with 3 self-measurements.”




Fit matters to us the most

Research – As the saying goes – “Good things take time”, it took us studying the Indian body shapes and sizes of over 200 women before stitching our first garment. It indicated that all work-wear brands in India, including Indian brands, are using European size charts for Indian bodies, despite significant differences.