• The FableStreet Philosophy: Where Fit, Quality and Comfort Come Together

    The FableStreet Philosophy: Where Fit, Quality and Comfort Come Together
    Shop this look Why We Do What We Do The journey of FableStreet began not because someone out there wanted to make great work-wear for women. It was more than just that. Ex-McKinsey & Company and IIM alumna Ayushi Gudwani was only too aware of the challenges that working women faced, when it came to office wear. Back in 2016, women’s work-wear meant a feminised version of menswear consisting of...
  • FableStreet: Our Story

    FableStreet: Our Story
    Until recently, two things could not be seen co-existing in the women’s work-wear sector in India – function with fashion. Sure, women had their share of business suits or trousers but they seemed to be either an extension of menswear or were based on European sizing, which didn’t do justice to their unique body shapes and sizes. As a consultant working in the corporate...
  • FableStreet Jewellery And The Story Behind It

    FableStreet Jewellery And The Story Behind It
    Jewellery is something that instantly upgrades even the simplest of outfits. Whether it is a necklace or earrings, the act of putting them on gives your look a certain radiance and also uplifts your mood. It is not just a pretty piece of ornamentation but also personal and tells the world about who you are. Today, Founder & CEO Ayushi Gudwani and Product Head (Jewellery) Latika Kapoor get together...
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